Press Release

For Immediate release!


Icons and Idols Rock nd Sports Catalog

Beverly Hills, California – Monday, November 7th, 2011 — Julien’s Auctions, the world’s premiere entertainment and celebrity auction house will once again make history when the doors open for a star studded auction that includes items from the worlds of Rock ‘n Roll, Sports, the Royal family and political memorabilia on Thursday, December 1, 2011 through Sunday, December 4, 2011 at the Julien’s Auctions gallery in Beverly Hills.

Julien’s will highlight the rock ‘n roll portion of the auction event with a very rare offering of items from the Fame Monster herself, Lady Gaga. The award winning multi-platinum music icon’s unmatched style can be seen on stage, in print, on billboards and at Julien’s gallery. Her famous structured dress worn for the cover of Madame Figaro magazine in May 2011 will be offered for auction. The now famous costume designed by and is estimated to sell for $10,000 - $20,000. Additionally the prop gun used in Lady Gaga’s music video for “Born This Way,” will also be offered with an estimate of $6,000-$8,000.

Lady Gaga Dress by Irina Shaposhnikova
Mohammad Ali Fight Worn Robe

When you hear the words rock royalty, any collector knows it must mean The Beatles, The Rolling Stones or U2 amongst others.  Included are stage worn outfits from the Beatles that have been on display at the Rock ‘n Roll Hall of Fame and Museum. These include John Lennon’s stage worn collarless suit by D.A. Millings; George Harrison’s AHard Days Night D.A. Millings suit and Paul McCartney’s D.A. Millings jacket from Help!  Ringo Starr’s jacket worn on stage at Harrison’s Concert for Bangladesh and on the television program George Martin’s With A Little Help From My Friends will also be offered.

Along with the other highly anticipated Beatles memorabilia will be an original caricature of Lennon and Yoko Ono drawn by Lennon himself from his bed during the infamous “Bed In” to promote world peace in 1969. Lennon had gifted this caricature to Norman Seaman. Also offered will be a complete set of Bag One Lithos. The original drawings were given to Yoko Ono as a wedding present and deemed obscene by Scotland Yard.  (The Bed In Drawing est. $50,000-70,000; Bag One Lithos $1,000-2,000).

Bono Irish Falcon Gretsch Guitar

The Irish Falcon Gretsch guitar in “evergreen”, from U2’s Bono’s personal collection with a scratch guard that read “The Goal is Soul” and signed by the legendary lead singer of the world’s most famous rock band of our time will come to the auction block. Bono also signed the guitar. The very rare offering is estimated to bring $80,000-$100,000.

Other Rock ‘n Roll highlights will include Mick Jagger’s stage worn fashions from the early 1980’s European tour. These include two pairs of stage worn pants designed by Anthony Price and other Rolling Stones memorabilia. Cyndi Lauper’s “Girls Just Want To Have Fun” video worn dress (est. $2,000-$3,000), three Cher gowns designed by Bob Mackie (est. $2,000-$4,000 each), a Kurt Cobain stage worn lab coat from Nirvana’s 1991 appearance at the Abend in Wien concert festival in Rotterdam (est. $2,000-$4,000), Gene Simmons’ stage played custom Axe guitar accented with stage blood, signed case , handwritten lyrics and original painted image (est. guitar-$8,000-$10,000; est. lyrics-$500-$700) are only a few of the many pieces of music collectibles that will star in the four day special event.

In addition to the music memorabilia portion of the four day auction, Julien’s will also offer collectible pieces from Hollywood legends, Sports and Politics. Sports memorabilia highlights include items from “The Greatest” of them all … the one and only Muhammad Ali. A portion of all Ali related items proceeds will benefit the Muhammad Ali Museum and The Muhammad Ali Parkinson’s Foundation.

You can “Float Like A Butterfly and Sting Like a Bee” and be known as “The Greatest” so it is not surprising that Muhammad Ali won the 1977 Victor Award for his performance in the 1976 fight against Ken Norton. This trophy up for auction comes from the collection of Veronica Porche, Ali’s former wife (est. $8,000-$10,000). Other Muhammad Ali highlights include a number of personal and signed items belonging to Ali himself. Among those is his 1980 training robe with stitched letters across the back which read “Muhammad Ali” (est. $7,000-$8,000).

The sports memorabilia portion of the four day auction event will be a championship in itself. Highlights include a 1920 Dempsey gifted jeweled pocket watch to friend, senator and fight time-keeper, Bill “Cyclone” Lyons. The inscription on the 14k gold watch reads, “To a true friend my pal Sen. Bill Lyons, from WM. Harrison “Jack” Dempsey, Heavyweight Champion of the World, Christmas 1920.” This lot is accompanied by a vintage photograph of Dempsey presenting the watch to Lyons. (est. $10,000-$12,000).

Masters Green Jacket

Other sports highlights will include the John Wooden Award presented to basketball’s great Michael Jordan in 1984 when he was named college basketball player of the year (est. $6,000-$8,000); suits worn by, Dale Earnhardt Sr. and Dale Earnhardt Jr., during the 1998 NASCAR Thunder Special Motegi 500, at Twin Ring Motegi, in Motegi Japan. This was the first race that both father and son raced on the same team. Main sponsor “Coca-Cola” logo embroidered on the front and on the left shoulder is the 50th Anniversary NASCAR patch on both suits (each est. $8,000-$10,000); an iconic Masters Green jacket signed by Tiger Woods, Arnold Palmer and Jack Nicklaus with photograph (est. $1,000-$1,200); personal items including furniture from the home of The Yankee Clipper, Joe DiMaggio and ephemera from his world famous restaurant that opened in 1937, a Yankees stadium locker attributed to baseball’s great Lou Gehrig and an original stadium turnstile (est. locker - $12,500-$15,000). The turnstile manufactured by Perey of New York was salvaged during the mid-1970s renovation of Yankee Stadium (est. $5,000-$6,000). And a 1986 American League Rookie of the Year award for one-time Yankee Jose Conseco which was commemorated with a Herff Jones 14K ring with full-cut diamond and inscribed “Jose Canseco, Oakland Athletics 33.” Also inscribed on the ring, “1986/ 117 RBI/ 33 HR/ All Star” (est. $1,500-$2,500).

The Exhibition of Icons & Idols presented by Julien’s Auctions, Beverly Hills is designed by Rush Jenkins and Klaus Baer, of WRJ Design Associates, who have designed exhibits for The Collection of Michael Jackson, The Estate of Johnny Cash, The Collection of Cher, The Collection of Barbra Streisand and more recently The Estate of Tony Curtis and The Collection of Bette Midler. The Exhibition of Icons & Idols is free to the public and is open from 10:00 a.m. to 5:00 p.m. on Monday – Saturday from Monday, November 21st – Friday, December 2nd, 2011.

Paul McCarney's D.A. Millings Jacket from Help!

Monday, November 21st – Friday, December 2nd, 2011
10:00 a.m. – 5:00 p.m. Daily
Closed Sundays and Thanksgiving

Icons & Idols: Hollywood
Session I & II: Thursday, December 1st, 2011
Session III: Friday, December 2nd, 2011

Icons & Idols: Rock 'n' Roll/Sports
Session IV & V: Saturday, December 3rd
Session VI & VII: Sunday, December 4th

Julien’s Auctions Beverly Hills
9665 Wilshire Boulevard, Suite 150
Beverly Hills, California 90210

For inquiries, please email or call 310-836-1818.

Registering to Bid
Registration is required to bid in this live auction and can be done either in person at the exhibitions and auction or by visiting our Registration page before the sale or by calling (310) 836-1818.

Placing Bids
There are four ways to bid in this sale:

  1. Bid through Julien's Auctions Online Live in Real Time at
  2. Place bids in the room by attending the auction.
  3. Bid over the telephone through an auction house representative, who sits in the room and conveys the bid to the auctioneer.
  4. Enter Absentee bids. Absentee bid forms are printed in the back of each catalog, and are also available by calling Julien's Auctions at (310) 836-1818 or online at our Register to Bid page.

About Julien's Auctions
With expertise specializing in entertainment memorabilia, Julien’s Auctions has quickly established itself as the premier auction house in high profile celebrity and entertainment auctions. Julien’s Auctions presents exciting, professionally managed and extremely successful auctions with full color high quality auction catalogs unlike any other auction company. Previous auctions include the collections of Cher, U2, Barbra Streisand, the estate of Marilyn Monroe and many more. Official website is


For hi res images at 300 dpi (and above), please email requests to:


For Inquiries, Please Email or Call 310-836-1818.

Register to bid


Registration is required to bid in this live auction and can be done online before the sale at the Registration page to bid by phone, proxy or online at to bid live online, or by calling (310) 836-1818.


Registration is required to bid in this online exclusive auction and can be done online before the sale at to bid live online, or by calling (310) 836-1818.

Placing Bids


There are four ways to bid in Live Auctions:

  1. Bid with Julien's Auctions online and live in real time at
  2. Bid over the telephone with an auction house representative.
  3. Bid in person in the room at our auction events.
  4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online by visiting


  1. Bid in advance by absentee bid online at
  2. Bid with Julien's Auctions online and live in real time at in lot order on the concluding day of the auction.

Media contact
For hi res images at 300 dpi (and above), please email requests to:

About Julien's Auctions

Julien’s Auctions is the auction house to the stars. Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more.

In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million.

Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to

Connect with Julien’s Auctions at or

Download Press Release as PDF file