Film & TV


L.A. Exhibition Now Open | Icons: Playboy, Hefner & Monroe

Visit the era-defining worlds of Playboy and Marilyn Monroe...

March 26, 2024


March 25 - March 28, 2024

10:00AM to 5:00PM PDT

Auction Schedule

March 28th, 7:00 PM PDT - Evening Session: Lots 1-10

March 29th, 10:00 AM PDT - Day Session 1: Lots 11-386

March 30th, 10:00 AM PDT - Day Session 2: Lots 387-639


NYA Studios East, 1541 N. Cahuenga Blvd. Hollywood, CA 90028

Immerse yourself in the sophistication, provocation, and trendsetting elegance of Playboy's golden era, curated with care. Visit the exhibition for Julien's Auctions Icons: Playboy, Hugh Hefner, and Marilyn Monroe sale from Monday, March 25th through Thursday, March 28th. The exhibition showcases a stunning collection of artifacts from the early life of the legendary magazine founder to the Playboy era's heyday, direct from Hugh Hefner's Playboy Headquarters and Mansion. Together with personal property from the incandescent life of Marilyn Monroe consisting of film wardrobe, photographs, documents and ephemera, the exhibition and auction provide a glimpse into the era of outsize fame and these icons' influence on American pop culture, as well as on each other's careers.

Icons: Playboy, Hugh Hefner, & Marilyn Monroe Exhibition
Icons: Playboy, Hugh Hefner, & Marilyn Monroe Exhibition
Icons: Playboy, Hugh Hefner, & Marilyn Monroe Exhibition
Icons: Playboy, Hugh Hefner, & Marilyn Monroe Exhibition
Icons: Playboy, Hugh Hefner, & Marilyn Monroe Exhibition
Hugh Heffner's red smoking jacket and black silk pajamas



A collage of Playboy covers on display.
A group of paintings hung on a wall in the middle of a large room.
A painting of a Playboy bunny by Andy Warhol is on display against a gold wall.

1. The entrance to the auction's Hong Kong exhibition (far left)., 2. Andy Warhol's Playboy bunny on display at the Hong Kong exhibition (left, top)., 3. Fine art from the Playboy Archives on display in Hong Kong (left, bottom).,

Highlights Include

The January 1986 holiday anniversary issue of Playboy magazine that has been signed in ink by Hugh Hefner. The cover features an image of the magazine's bunny mascot that was created by Andy Warhol and there's a fascimile of Warhol's signature in the lower right.

A burgundy smoking jacket with black silk pajamas and slippers, personally owned by Hugh Hefner.

A Mae West-inspired black "cellophane effect" evening gown, worn by Marilyn Monroe during the filming of The Seven Year Itch (Twentieth Century Fox, 1955) starring Monroe and Tom Ewell.

A costume worn by Marilyn Monroe as Lillian Russell for a pictorial feature in the December 22, 1958 issue of Life magazine, photographed by Richard Avedon.

In 1944, at the age of 18, Hefner enlisted in the U.S. Army as an infantry clerk. Although he never appeared on the front lines, Hefner's service included creating cartoon illustrations for Army newspapers such as Fort Pickett News.

An original Jean-Louis painted-silk jersey cocktail dress worn by Marilyn Monroe for The Misfits (United Artists, 1961) cast press conference in the summer of 1960.

A custom shade of Elizabeth Arden lipstick In a goldtone case with typewritten label reading "Orange Pink like Miss I./ sample 05022/ May 2, 1960."

Alberto Vargas (Peruvian/American, 1896-1982) original watercolor drawing of a "Vargas Girl" pinup, from the August 1964 issue of Playboy Magazine.

A red and white polka dot umbrella with a wood hook handle that was used by Marilyn Monroe in a 1949 photo shoot on Jones/Tobay Beach with photographer Andre de Dienes.

A pink Pucci long-sleeved dress of silk jersey accompanied by a rope and crystal tassel belt, size 10, that was owned and worn by Marilyn Monroe.

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