Julien's Co-Founder & Executive Director, Martin Nolan unveils George Harrison's Futurama to the World LIVE from the Iconic Beatles Story Museum in Liverpool.

In Liverpool, a city known for its maritime history and industrial past, a musical revolution began in the early 1960s. Four young men, driven by their love for rock 'n' roll, formed a band that would change the world. The Beatles, with their iconic hairstyles and catchy tunes, became a global phenomenon, leaving a lasting impact on music and culture.

Today, their legacy lives on at The Beatles Story, an award-winning museum located on Liverpool's historic Royal Albert Dock. This immersive experience takes visitors on a journey through the band's history, from their early days playing in local clubs to their rise to international fame.

The museum's atmosphere recreates the 1960s, transporting visitors to places like the Cavern Club, where the Beatles performed their early shows. Audio guides, narrated by John Lennon's sister Julia, provide personal insights into the band's story, while a collection of memorabilia, including instruments, costumes, and handwritten lyrics, offers a tangible connection to their lives.

Julien's Auctions: A New Chapter in Beatles History

Throughout the years, we’ve cemented our place as the market authority in bringing you the best and rarest Beatles property ever. From John Lennon's Lost Framus "Help!" Hootenanny, sold by Julien’s earlier this year in May 2024 for $2,857,500, to John Lennon’s 1962 Gibson J-160E – which we sold in 2015 for a cool $2,410,000.

And now, on October 3rd, 2024, The Beatles Story Museum will serve as the backdrop for a monumental livestream announcement from Julien's Auctions as we continue leading the charge as the go-to auction house in world-class sales of music memorabilia. What secrets will be unveiled? What treasures will be revealed? The anticipation is palpable, the excitement electrifying.

As we await this momentous occasion, mark your calendars and pre-register for our "Played, Worn & Torn" auction in Nashville this November 20-22 – guaranteed to captivate with a collection of iconic instruments and artifacts that tell the stories of legendary musicians, including pieces from the Beatles' own remarkable journey.

From Liverpool to Nashville, the legacy of the Beatles continues to unfold, invigorating new audiences and inspiring new generations. Join us as we celebrate the music that changed the world and the stories that continue to shape our cultural landscape.

Twist and shout! The Beatles Story continues once again with Julien’s Auctions...