Event Details

JULIEN’S AUCTIONS IS PROUD TO PRESENT “PELEGACY: AN AUCTION BENEFITTING THE PELÉ FOUNDATION” TAKING PLACE AT MALL GALLERIES IN LONDON AND LIVE ONLINE AT JULIEN’S LIVE ON SEPTEMBER 22ND.

“Pelegacy: An Auction Benefitting The Pelé Foundation” is a charity auction benefitting the philanthropic mission of the Brazilian football icon and one of the most revered sports figures of all time, taking place Wednesday, September 22nd live at Mall Galleries in London and online at www.juliensauctions.com.

All proceeds will go towards The Pelé Foundation, a new charitable endeavor that will benefit organizations around the world and their dedicated efforts to empower children, specifically around poverty alleviation, access to education and aid with refugee crisis, and the Pelegacy movement to help Brazil's fight against and recovery from the COVID-19 pandemic. For more info visit www.pele10.org

A sensational collection of over 200 sports artifacts and iconic memorabilia will be presented featuring signed and inscribed jerseys and photographs, team shirts, personal wardrobe and more offered directly from the legendary Brazilian footballer hailed by FIFA as "the greatest" of the game.

During Pelé’s record-breaking career from the 1950s to 1970s, he won three FIFA World Cups (1958, 1962 and 1970) and is the only player to achieve this. He was named Athlete of the Century by the International Olympic Committee, included on Time’s 100 list of most important people of the 20th century, was one of two joint winners of the FIFA Player of the Century and voted World Player of the Century by the International Federation of Football History and Statistics (IFFHS), among many other accolades and honors.

The attacking midfielder and forward, who scored a goal in nearly every match that he played, racked a career total of 1,279 goals in 1,363 games and a Guinness World Record for this feat and is the all-time leading goalscorer for Brazil with 77 goals in 92 games. He is also revered as a hero to millions around the world when he became the first Black global sporting star at the 1958 World Cup and for his activism to improve the social conditions of the poor in Brazil and around the world.

If you can't make it out to London to bid in person, you can still watch all the action as well as bid online at Julien's Live.

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To launch this initiative, superstars and public figures from the worlds of sports and entertainment gifted items to Pelé for the auction, some of which were originally given in his honor via Pelegacy, a grass-roots movement launched to commemorate both the 50th anniversary of the 1970 World Cup and Pelé’s 80th birthday. Franz Beckenbauer, David Beckham, Channing Frye, Franco Harris, Derek Jeter, Cristiano Ronaldo, Maria Sharapova, Jairzinho, Justin Timberlake, Kenyon Martin, Rafael Marquez, Kylian Mbappe, Luka Modric, Doug Flutie and Gerard Phelan, Yao Ming, Mark Wahlberg, Rick Rubio, Neymar, Lorena Ochoa, Mario Zagallo and Thiago Silva are just some of the all-stars who have contributed.


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JULIEN'S AUCTIONS PUBLIC EXHIBITION & LIVE AUCTION LOCATION
Mall Galleries
The Mall
London SW1
United Kingdom

Exhibition: Thursday, September 16th, 2021 – Friday, September 24th, 2021 
Daily: 10:00 a.m. – 5:00 p.m. BST
Free to the Public

JULIEN'S AUCTIONS LIVE & ONLINE AUCTION
PELEGACY: AN AUCTION BENEFITTING THE PELÉ FOUNDATION
Wednesday, September 22nd, 2021 
Session I (Lots 1-229): 1:00 p.m. BST
PROPERTY FROM THE ESTATE OF ALFREDO DI STÉFANO
Thursday, September 23rd, 2021 
Session I (Lots 230-630): 10:00 a.m. BST
PROPERTY FROM THE ESTATE OF ALFREDO DI STÉFANO
Friday, September 24th, 2021  
Session II (Lots 631-1025): 10:00 a.m. BST

For Inquiries, Please Contact:
Phone: (310) 836-1818 | Fax: (310) 742-0155
Email: info@juliensauctions.com


Register to bid

LIVE AUCTIONS

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ONLINE EXCLUSIVE AUCTIONS

Registration is required to bid in this online exclusive auction and can be done online before the sale at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.


Placing Bids

LIVE AUCTIONS

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  1. Bid with Julien's Auctions online and live in real time at JuliensLive.com or via our iPhone App.
  2. Bid over the telephone with an auction house representative.
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  4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online by visiting www.juliensauctions.com/register-to-bid.

ONLINE EXCLUSIVE AUCTIONS

  1. Bid in advance by absentee bid online at JuliensLive.com.
  2. Bid with Julien's Auctions online and live in real time at JuliensLive.com or via our iPhone App in lot order on the concluding day of the auction.