Auction Details

JULIEN’S AUCTIONS IS PROUD TO PRESENT "PROPERTY FROM THE GRETSCH FAMILY ARCHIVES BENEFITTING THE GRETSCH FOUNDATION", AN AUCTION TAKING PLACE IN BEVERLY HILLS AND LIVE ONLINE AT JULIEN'S LIVE ON FRIDAY, MARCH 26TH AND SATURDAY,  MARCH 27TH.

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"Property From The Gretsch Family Archives" a two-day tribute to one of the most celebrated names in music instrument history to take place on Friday, March 26th and Saturday, March 27th live in Beverly Hills and live online at Julien's Live.

Rocking the auction stage will be the storied American music company Gretsch’s famous collection of guitars owned, played and/or used as early generation prototypes of their signature instruments by music legends such as Bono, George Harrison, Tom Petty, Brian Setzer, and more.

Hundreds of items will be coming out of the Gretsch Family archive and heading to the auction block for the first time, where the public and music collectors will have the opportunity to bid for a piece of their company’s rich legacy of world-class and high-end music artisanship.

Items include a spectacular fleet of Gretsch’s signature designed vintage electric and acoustic guitars, legendary drums, mandolins, banjos, awards, prototypes, memorabilia and amplifiers as well as furniture, luthier tools, materials and patterns from their historic factory.

Proceeds from this two-day auction will benefit The Gretsch Family Foundation.

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Since 1883, Gretsch has been the premier manufacturer of the world’s finest guitars and drums for generations of musicians, music lovers, artists, and fans.

Founded by a German immigrant named Friedrich Gretsch in a small music instrument shop in Brooklyn, New York, whose business would be passed down to the hands of family through the next generations, The Gretsch Company represents a 138-year-old family legacy unlike any other in the music industry as one of the few remaining musical instrument manufacturers that is still family owned today.

Over the span of five generations, the Gretsch Company developed what came to be known as “That Great Gretsch Sound” that would influence and innovate all genres of music from rock to jazz to country western. Chet Atkins, Bo Diddley, George Harrison, Eddie Cochran, Billy Duffy, Duane Eddy, Brian Setzer, Stephen Stills, Pete Townshend and Malcolm Young are among the many legendary guitarists whose superstar styles and signature licks have been synonymous with Gretsch’s dazzling design, versatile tone and iconic hollow body look and sound.

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JULIEN'S AUCTIONS PUBLIC EXHIBITION
& LIVE AUCTION LOCATION
Julien's Auctions Beverly Hills
257 N. Canon Drive
Beverly Hills, CA 90210


Exhibition: Monday, March 22nd - Friday, March 26th, 2021
Daily: 11:00 a.m. – 5:00 p.m. Pacific Time
Free to the Public

LIVE AND ONLINE AUCTION
PROPERTY FROM THE GRETSCH FAMILY ARCHIVES BENEFITING THE GRETSCH FOUNDATION
Friday, March 26th, 2021
Session I:  10:00 a.m. Pacific Time
Session II: 1:00 p.m. Pacific Time

Saturday, March 27th, 2021
Session III:  10:00 a.m. Pacific Time
Session IV: 1:00 p.m. Pacific Time

 Please Contact Us With Inquiries
Phone: (310) 836-1818 | Fax: (310) 742-0155
Email: info@juliensauctions.com


Register to bid

LIVE AUCTIONS

Registration is required to bid in this live auction and can be done online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or online at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.

ONLINE EXCLUSIVE AUCTIONS

Registration is required to bid in this online exclusive auction and can be done online before the sale at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.


Placing Bids

LIVE AUCTIONS

There are four ways to bid in Live Auctions:

  1. Bid with Julien's Auctions online and live in real time at JuliensLive.com or via our iPhone App.
  2. Bid over the telephone with an auction house representative.
  3. Bid in person in the room at our auction events.
  4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online by visiting www.juliensauctions.com/register-to-bid.

ONLINE EXCLUSIVE AUCTIONS

  1. Bid in advance by absentee bid online at JuliensLive.com.
  2. Bid with Julien's Auctions online and live in real time at JuliensLive.com or via our iPhone App in lot order on the concluding day of the auction.