JULIEN’S AUCTIONS IS PROUD TO PRESENT "PROPERTY FROM THE GRETSCH FAMILY ARCHIVES BENEFITING THE GRETSCH FOUNDATION", AN AUCTION TAKING PLACE IN BEVERLY HILLS AND LIVE ONLINE AT JULIEN'S LIVE ON FRIDAY, MARCH 26TH AND SATURDAY, MARCH 27TH.
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"Property From The Gretsch Family Archives" a two-day tribute to one of the most celebrated names in music instrument history to take place on Friday, March 26th and Saturday, March 27th live in Beverly Hills and live online at Julien's Live.
Rocking the auction stage will be the storied American music company Gretsch’s famous collection of guitars owned, played and/or used as early generation prototypes of their signature instruments by music legends such as Bono, George Harrison, Tom Petty, Brian Setzer, and more.
Hundreds of items will be coming out of the Gretsch Family archive and heading to the auction block for the first time, where the public and music collectors will have the opportunity to bid for a piece of their company’s rich legacy of world-class and high-end music artisanship.
Items include a spectacular fleet of Gretsch’s signature designed vintage electric and acoustic guitars, legendary drums, mandolins, banjos, awards, prototypes, memorabilia and amplifiers as well as furniture, luthier tools, materials and patterns from their historic factory.
Proceeds from this two-day auction will benefit The Gretsch Family Foundation.
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Since 1883, Gretsch has been the premier manufacturer of the world’s finest guitars and drums for generations of musicians, music lovers, artists, and fans.
Founded by a German immigrant named Friedrich Gretsch in a small music instrument shop in Brooklyn, New York, whose business would be passed down to the hands of family through the next generations, The Gretsch Company represents a 138-year-old family legacy unlike any other in the music industry as one of the few remaining musical instrument manufacturers that is still family owned today.
Over the span of five generations, the Gretsch Company developed what came to be known as “That Great Gretsch Sound” that would influence and innovate all genres of music from rock to jazz to country western. Chet Atkins, Bo Diddley, George Harrison, Eddie Cochran, Billy Duffy, Duane Eddy, Brian Setzer, Stephen Stills, Pete Townshend and Malcolm Young are among the many legendary guitarists whose superstar styles and signature licks have been synonymous with Gretsch’s dazzling design, versatile tone and iconic hollow body look and sound.
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JULIEN'S AUCTIONS PUBLIC EXHIBITION
& LIVE AUCTION LOCATION
Julien's Auctions Beverly Hills
257 N. Canon Drive
Beverly Hills, CA 90210
Exhibition: Monday, March 22nd - Friday, March 26th, 2021
Daily: 11:00 a.m. – 5:00 p.m. Pacific Time
Free to the Public
LIVE AND ONLINE AUCTION
PROPERTY FROM THE GRETSCH FAMILY ARCHIVES
Friday, March 26th, 2021
Session I: 10:00 a.m. Pacific Time
Hal Zwicke Lots: 1-156
Gretsch Lots: 157-248
Session II: 1:00 p.m. Pacific Time
Gretsch Lots: 249-496
Saturday, March 27th, 2021
Session III: 10:00 a.m. Pacific Time
Gretsch Lots: 497-749
Session IV: 1:00 p.m. Pacific Time
Gretsch Lots: 750-994
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