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For Immediate Release:

Playboy Enterprises, Inc. and Julien Entertainment Announce Partnership for Online Auctions

Live auction features Playboy collectibles, lots from the careers of the Beatles, Kurt Cobain and Others

LIVE AND ONLINE AUCTION
AUGUST 13 & 14, 2003

The Playboy Mansion
Mike Myers - Austin Powers Costume
Kurt Cobain Award

West Hollywood, California, August, 2004 — Playboy Enterprises, Inc. and Julien Entertainment announced that they formed a partnership that will allow Playboy fans worldwide to access daily online Playboy auctions. The two companies will leverage the recent success of Playboy's 50th Anniversary Auction by giving collectors the ongoing opportunity to bid on affordable memorabilia on Julien Entertainment.com and eBay. The companies will list new artifacts each week, and interested buyers will bid on important items ranging from vintage Playboy jewelry to rare, original Bunny Costumes.

Playboy and Julien Entertainment will also host periodic, specialized live sales in conjunction with larger auctions, such as the Monterey Sports and Classic Car Auction presented by RM Auctions in Monterey, California, on August 13-15, 2003. These specialized auctions will provide Playboy's die-hard fans the chance to view exhibitions of rare Playboy history alongside other exciting collectibles and make bids in-person. Collectors will also be able to participate online on JulienEntertainment.com.

The Playboy Auction in Monterey will offer dozens of historic, early artifacts including some from the personal collection of Playboy founder and editor in chief Hugh M. Hefner (Hef). In addition to invitations to attend a Playboy Mansion Party (estimate: $4,000-$6,000), the auction will also include a vintage Playboy Club Bunny Costume (estimate: $4,000-$6,000) and Hef's robe, slippers and pipe (estimates: $750-$1,200, $200-$300 and $200-$300, respectively).

The Monterey auction will also showcase PLAYBOY Magazine artwork and layouts depicting the likes of Pamela Anderson, Brooke Burke, Jenny McCarthy, Anna Nicole Smith, Dan Akroyd, Elton John and Jerry Seinfeld.

The Beatles - Grammy Award
Superman photo

"We are pleased to partner with Julien Entertainment, a leader in the collectibles auction market, to offer fans across the globe a behind-the-scenes glimpse of the world of Playboy and real-time access to this exciting collection of rare Playboy collectibles," said Alex Vaickus, Playboy's President of Global Licensing.

Julien Entertainment President Darren Julien added, "It is a privilege and an honor to work with Playboy, a company that has had such an incomparable impact on American culture over the last five decades."

In addition to the Playboy property at Monterey, Julien Entertainment will also conduct a live and online auction on Saturday August 14 in Monterey and on eBaywith more than 300 pop culture items including The Beatles' Grammy for "A Hard Day's Night" and Paul McCartney/Wings' Grammy for "Band on the Run." The auction can be viewed by visiting julienentertainment.com.

Featured items in the "Entertainment Legends" portion of the two-day sale include the Golden Globe award for the epic 1959 film, "Ben Hur" (estimate: $7,000-$9,000), drawings by Nirvana guitarist Kurt Cobain (estimate: $1,000-$1,500), handwritten original lyrics by Tupac Shakur (estimate: $800-$1,200), sunglasses worn in 1968 by John Lennon (estimate: $4,000-$6,000), costume shirt worn by Tom Cruise in the 1992 film, "A Few Good Men" (estimate: $700-$900) and a costume worn by Mike Myers in the 1999 comedy, "Austin Powers: Goldmember" (estimate: $5,000-$7,000).

JulienEntertainment.com - The Entertainment Memorabilia Experts

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates a network of Websites including Playboy.com, a leading men's lifestyle and entertainment Web site.

Contacts:
Darren Julien: Mobile/818-694-8090 Office: 310-836-1818
Donn Pearlman: Mobile/847-971-0566 Office: 702-868-5777

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