Meet Julien's Auctions

Company Bios

Darren Julien


Darren Julien is the founder of Julien's Auctions and President/Chief Executive Officer. A third-generation entrepreneur, Darren has been in the auction industry for his entire business career. As CEO he is charged with the overall vision and expansion of the Julien’s brand. He is also responsible for creating, planning, implementing and integrating the strategic direction of the organization and heads the Global Leadership team. He is a graduate of the Reppert School of Auctioneering which was established in 1921 and earned a Reppert Diploma, a sign of excellence in the field. It is his experience, expertise and enthusiasm that has propelled Julien's Auctions to the market leader position.

Darren’s unique understanding and sincere passion for the entertainment and sports memorabilia markets led him to found Julien’s Auctions in 2004. His network and marketing talents fueled early sale partnerships with Christie’s and Sotheby’s including Property from the Estate of Johnny Cash, CHER, and designer Bob Mackie along with Rock and Roll and Film sales.

The innovative marketing campaigns and environments created by Julien has led the auction house to the dominant position it maintains in the industry. Collaborating with the famous and exclusive, Julien’s produces high profile auctions around the world, customized for particular markets and collectors. With high profile events in the sports, film, music and art markets, Julien’s has received international recognition for its auction events that attract thousands of collectors, investors, fans and enthusiasts from around the world. Darren has been responsible for the sales of iconic artifacts and notable collections including the property of Marilyn Monroe, PELÉ, Mohammed Ali, Bette Midler, Joan Collins, John Lennon, Ringo Starr, Lady Gaga, the street artist Banksy, CHER, Michael Jackson, U2, Jimi Hendrix, Barbara Streisand, Bob Hope, Elvis Presley and Frank Sinatra, among many others.

In 2016, Darren oversaw the three-day auction event of MARILYN, featuring property of famed acting coach Lee Strasberg, Lord David Gainsborough-Roberts and the infamous Jean Louis dress the legend wore at Madison Square Garden in 1962. Julien’s Auctions was recently awarded its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, the Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.81 million. In 2009 Julien’s first achieved placement in the Guinness Book of World Records for the sale of Michael Jackson’s white glove which sold for $480,000, making it the most expensive glove ever sold at auction.

Julien’s vision, risk-taking, innovative marketing plans and industry reputation have created one-of-a-kind exhibition partnerships with the Museum of Style Icons in Ireland, the Museo de la Moda in Chile, the Hard Rock Café in New York, and the Palms in Las Vegas, to name a few.

Darren’s passionate focus on all things pop culture and contemporary sets Julien’s far apart in the auction industry. His innovation and differential strategy of “take the auction to the targeted buying crowd” has been responsible for much of the brand’s success. In addition, Darren’s early adoption of digital real-time bidding has enabled the company to build a truly global buying audience.

Julien regularly appears in media as an industry expert and has been featured on The Today Show, Entertainment Tonight, Access Hollywood, CNN, the BBC and many other high profile news outlets. A proud native of Indiana and self-described “world traveler”, Darren lives in Los Angeles, New York and London.