Press Release

For Immediate release!


Auction Event Featuring “The Hanspeter Luzi Vintage Apple Archive,” One of the World’s Largest Collection of Apple Products Featuring Over 500 Apple Computers and Devices Spanning Over 45 Years


Beverly Hills, California – (February 23rd, 2023) – Julien’s Auctions, the auction house to the stars, unveiled today “The Apples,” a historic auction event featuring “The Hanspeter Luzi Vintage Apple Archive,” one of the world’s most comprehensive collection of Apple computers and products ever offered. More than 500 computers and Apple products spanning over forty-five years will be offered for the first time at auction Thursday, March 30th, 2023 at Julien’s Auctions Gallery in Beverly Hills and online on JULIEN'S LIVE.COM.

From his parents’ Los Altos, California garage in 1976, Steve Jobs hatched the beginnings of the Apple computer and for the next 35 years, changed the world with his technological achievements and famous innovations. With the development of the Apple 1 and Apple II with co-founder Steve Wozniak, the company created the first mass produced and popular personal computers that began a cultural shift for how society communicates, works, learns and spends their leisure time. Following its incorporation on January 3rd, 1977, the Apple II became one of the first computers with practical applications in the business world and dominated the computer market both for hobbyists and business professionals.

The introduction of the Macintosh in 1984, (called Mac for short), played a critical role in the trajectory of personal computers, and also helped to develop desktop publishing as a way for more workplaces to incorporate computers for their employees. In a demonstration of the significance of the Macintosh 128K on January 24th, 1984, Apple unveiled its famous 1.5 million-dollar commercial directed by Ridley Scott titled "1984."

In 1991, the company’s Apple PowerBook became the basis for the modern laptop, causing a major shift in how the average buyer interacted with the technology with its convenient keyboard, trackball, and sleek, efficient design. Other important models invented in this time included the Macintosh Classic, the Macintosh IIsi, and the Macintosh LC.

In July 1997, Jobs became the interim CEO of Apple where under his leadership yielded Apple’s boldest offerings that propelled the company to even greater heights with the release of the iMac in 1998 and the release of the iBook in 1999, which led to over one million units sold in each product’s first half year.

In the early years of the twenty-first century, Apple’s iPod, iPad, MacBook and other devices revolutionized the role of technology in daily life. The incorporation of Apple Stores in 2001 and the unveiling of the iTunes Music Store in 2003 further cemented the brand at the top of the tech industry and once again radically reconfigured the way consumers interacted with technology and media. In 2007, the first iPhone made an appearance during the Macworld Expo keynote, when Jobs famously reached into his jeans and pulled out the device. In its first decade, the iPhone would become a ubiquitous part of everyday life, with over 2.24 billion iPhone units sold to date and more than 1.5 billion active iPhone users worldwide using its features to capture photos, videos, send emails, texts, surf the internet, make phone calls and more. Additionally, the iPhone has created billion-dollar industries such as ride sharing and mobile banking apps that use its technologies.

Offered for the first time at auction will be the entire contents of “The Hanspeter Luzi Vintage Apple Archive” that features over 500 computers and Apple products amassed by renowned Apple collector, Hanspeter Luzi. Luzi, a remedial teacher for children with special needs from St. Gallen, Switzerland, was an educational pioneer who developed several educational games and teaching aids for the special needs of his students which included the use of computers. A historian and advocate of his region of Eastern Switzerland, Luzi was also among many things, an outdoors adventurer, hot air balloon pilot, musician and avid of collector of vintage sewing machines, as he was inspired by St. Gallen’s legacy as the textile capital of Europe. His sewing machine collection was bought by a German textile industrialist and formed the foundation of today's sewing machine museum - Sammlung Albrecht Mey in Germany. His new found passion for collecting then turned to Apple computers as a result of volunteering as the IT manager for several schools and equipping their computer rooms with the appropriate devices. He used the many changes of equipment caused by technical developments to buy the old equipment from the schools. With over 25 years of Apple collecting, Luzi acquired a broad technical knowledge in the handling of hardware, but also in the application of computer programs, a knowledge that he incorporated into two companies he founded with friends, where he worked doing the graphics work. One of the projects was the "Sportmanager", a manual for the organization of sports events by sports clubs which was then distributed by the Swiss Olympic Committee to more than 35,000 such clubs. Before his untimely passing in 2015 due to a fatal mountain accident, Luzi was near completion of a book of unknown routes and passes of the most beautiful places in his beloved Eastern Switzerland.

The Luzi family wishes to offer this collection of Apple devices produced from 1977 to 2008 to the public for the first time. In 2022, Julien’s made headlines in their sale of Steve Jobs’ Birkenstock Arizona Sandals with NFT that sold for $218,750, a world record for highest-selling price for a pair of sandals sold at auction.

“Julien’s Auctions is honored to present The Hanspeter Luzi Vintage Apple Archive and its extraordinary collection of Apple products which helped to shape one of the biggest brands in the world, through their tremendous innovations and technological advancements,” said Martin Nolan, Chief Executive Officer/CFO of Julien’s Auctions.

Highlights of this auction include:

A 1979-1982 Apple II Plus Computer
Estimate: $300 - $500

A 1979-1982 Apple II Plus ComputerA complete Apple II Plus computer system, including monitor, two disk drives, printer, a pair of game paddles, various connecting cables and parts, and a Monitor II User's Manual.

The Apple II Plus was the second model in the Apple II series, produced from 1979-1982. The Apple II series made computers accessible to a wider audience, the Apple I series models having been confined largely to a more technical market of electronics hobbyists.

A 1979 Bell and Howell Apple II Plus Series Computer
Estimate: $500 - $700

A 1979 Bell and Howell Apple II Plus Series ComputerA 1979 Bell & Howell "Apple II Plus" computer system, together with two Bell & Howell Apple II drives and a 1980 "Green Phosphor" third party Apple monitor.

This Apple II was licensed to Bell & Howell by Apple specifically for educational markets and has been nicknamed "Black Apple" and "Darth Vader" because of its atypical dark case. The monitor turns on and displays a green line. The base and drives are untested.

A 1980 Apple III Computer
Estimate: $300 - $500

A 1980 Apple III ComputerA complete Apple III computer system, including Monitor III and various connecting cables.

Envisioned as a personal computer with business capabilities, development on the Apple III (code name "Sara") began in 1978. The Apple III was released in November of 1980.

A 1981 Osborne OCC1 (Portable Computer)
Estimate: $500 - $700

A 1981 Osborne OCC1 (Portable Computer)Serial Number: NA219629

The Osborne OCC1, released on April 3, 1981 was the first ever mass-produced, commercially successful portable computer.

Hardware features of the computer, as mentioned in an original advertisement, include: Z80A CPU with 64K RAM, dual floppy disk drives with 100K bytes storage each, 5" CRT, a business keyboard with numeric keypad and cursor keys, RS-232C interface, IEEE 488 interface, and a weather-resistant shell.

Although the Osborne 1 is noted as being roughly the size and weight of a sewing machine, a Time Magazine article dated June 21st, 1982, described it as being, "a cross between a World War II field radio and a shrunken instrument panel of a DC-3."

A 1984 Macintosh (128K)
Estimate: $200 - $300

A 1984 Macintosh (128K)An original Apple Macintosh computer, later rebranded as the Macintosh 128K. This model was legendarily introduced by Steve Jobs at Apple's annual shareholder's meeting on January 24th, 1984.

The system has the model number M0001P and the serial number F4280YM0001P. There is a floppy disk in the system's drive.

1983-1984 Apple IIE and IIC Joystick
Estimate: $100 - $200

1983-1984 Apple IIE and IIC JoystickA 1983-1984 Apple Joystick for the Apple IIE or IIC computer systems.

Housed in the original box. Tape on the box reads: "665-61021 / JOYSTICK AIIe, IIc."

A 1978-1983 Apple II Europlus Computer
Estimate: $300 - $500

A 1978-1983 Apple II Europlus ComputerAn Apple Europlus computer along with two Disk II's and a Monitor III, dates ranging from 1978-1983.

The Apple II Europlus was introduced in 1978 after the success of the Apple II, with the intention of creating a model equipped with necessary hardware, software, firmware changes, and voltage powers in order to comply to European standards.

The Monitor III, first introduced in 1980, was Apple's first monitor in their business line of machines and was compatible with the entire Apple II series. Its main feature was advertised as the fine mesh on the CRT to reduce glare.

A 1986 Apple Macintosh Plus computer including a keyboard and mouse
Estimate: $300 - $500

A 1986 Apple Macintosh Plus computer including a keyboard and mouseThis computer, first introduced on January 16th, 1986, was the third model released in the Macintosh series as an upgrade from the previous two models, the original Macintosh and the Macintosh 512K. The Macintosh Plus was the first model to include a scripted interactive demo of MacroMind VideoWorks (which proceeded Macromedia Director), userupgradable SIMM memory modules, 1 MB of RAM standard (expandable to 4 MB), and an external SCSI peripheral bus.

Although the Macintosh Plus was quickly overshadowed by the Macintosh SE and Macintosh II, both released in 1987, it held the record for longest-produced Macintosh model having been on sale and unchanged for approximately 1,734 days, and was not surpassed until 2018 by the second-generation Mac Pro.

A 1986 Apple Macintosh SE computer including a keyboard and mouse
Estimate: $300 - $500

A 1986 Apple Macintosh SE computer including a keyboard and mouseThe SE was the first compact Macintosh model to feature an internal drive bay for a hard disk, a second floppy drive, and an expansion slot.

A 1989 Macintosh Portable
Estimate: $300 - $500

A 1989 Macintosh PortableAn Apple Macintosh Portable laptop computer demonstration unit. The item comes in an Apple Portable canvas case, with adapter, connecting cables, an Apple luggage tag, and two manuals in German (one copyrighted 1988, the other 1990). The bottom bears text reading "Attention! This device is a demonstration unit only. It is not for sale or lease. Production units will comply with all applicable Federal Rules and Regulations." Serial Number: F9340QVM59. The product was launched on September 20th, 1989 at the Universal Ampitheater in Universal City, California. It was among the first consumer laptops to employ an active matrix LCD screen which was praised for being fast and sharp. However, because of the system's very heavy batteries and high cost ($6,500) it sold poorly and was discontinued in 1991.

A 1991 PowerBook 100
Estimate: $500 - $700

A 1991 PowerBook 100An Apple Macintosh PowerBook 100 laptop computer system, including AC adapters, HDI-20 External 1.4MB Floppy Disk Drive, a black canvas carrying case, and two manuals (one copyrighted 1991, the other 1992).

In 1990, Apple CEO John Sculley oversaw development of a series of low-cost computers aimed at a high level of consumer popularity, including the laptop line the PowerBook.

The PowerBook 100 was the lowest priced model of Apple's second phase of laptops, following the Macintosh Portable, which was criticized for its high price, bulky size, and heavy batteries. It had a much sleeker design, and was significantly lighter. It was memorably advertised with a TV commercial starring Kareem Abdul-Jabbar. The basketball star is crunched into a tight airline seat, but successfully types on the PowerBook 100. On screen text reads: "At least his hands are comfortable."

The PowerBook 100 was launched on October 21, 1991 at the Comdex computer expo in Las Vegas with the PowerBook 140 and PowerBook 170. They immediately became a hot commodity, hitting $1 billion in sales within a year. The PowerBook line was instrumental in giving Apple its highest end-of-year revenue at the time, over $7 billion.

The PowerBook line is considered a significant influence on contemporary laptop design.

A 1994 Apple QuickTake 100
Estimate: $200 - $300

A 1994 Apple QuickTake 100A 1994 Apple QuickTake 100 digital camera with attached neck strap.

Launched at Tokyo MacWorld on February 17th, 1994, the QuickTake 100 was one of the first commercially successful digital camera lines, with a maximum resolution of 640 x 480 pixels with 24-bit color. The camera was sold until 1997, when it was then discontinued.

A 1997 Twentieth Anniversary Macintosh
Estimate: $200 - $300

A 1997 Twentieth Anniversary MacintoshA 1997 limited edition Twentieth Anniversary Macintosh (also known as "TAM"), including head unit, base unit, keyboard, remote control, Type E power cord, and German language user manual and support guide.

The TAM features a striking visual design and color scheme, quite distinct from many Apple products. This luxury model was released to celebrate the 25th Anniversary of Steve Jobs, Steve Wozniak, and Ronald Wayne forming Apple Computer. It was announced at the MacWorld Expo in San Francisco, January 1997 and given a release date of March 20th, 1997, with a predicted cost of $9,000. The price was dropped to $7,499 on its release, but the TAM was still one of the most expensive products ever released by Apple. Though it was discontinued after a year, coinciding with the return of Steve Jobs to Apple, the TAM was significant in its incorporation of all components into a slim, upright head unit (the characteristic feature of the iMac) and its use of the external base power unit (which would become a standard feature of later Apple products, such as the Mac Mini).

A 2001 iMac G3
Estimate: $200 - $300

A 2001 iMac G3A 2001 Apple iMac G3 Special Blue Dalmation edition.

The iMac G3 was sold between 1998 to 2003 and marked the first major new product release for Apple since Steve Jobs returned as Apple's CEO in 1996. The product's all-in-one design centered on a cathode ray tube display, with the computer's G3 processor, components, and connectivity included in the same enclosure.

A MacADIOS 411
Estimate: $100 - $200

A MacADIOS 411A circa 1980s MacADIOS Model 411 audio converter.

From GW Instruments, this audio converter features an eight-channel analog to digital conversion ports.

A Mac N Frost
Estimate: $100 - $200

A Mac N Frost An RH Electronics Mac 'N Frost cooling unit, an external fan and surge protection unit for Apple Macintosh computers produced before the Macintosh SE in 1987. Created to provide additional ventilation and surge protection for early Apple Macintosh computers (which did not contain a fan for cooling, but instead relied on convection, which was quieter), the Mac 'N Frost can be seen listed "new" in the Fall 1986 issues of MacWorld: The Macintosh Magazine.

A CH Products Joystick
Estimate: $100 - $200

A CH Products JoystickA Mach joystick controller with 9-pin connector. The small square unit is made of beige plastic and features brown joystick, brown and orange buttons, knobs for mechanical calibration, and sliders to engage selfcentering springs. Text on the bottom of the unit reads: "CH Products / 1558 Osage St. / San Marcos / CA 92069 / Made in U.S.A. Pat. Pending."

CH Products’ Mach series joysticks were used with many early home computer systems, compatible with IBM PC, Apple II, Apple IIc, Atari and Tandy TRS-80. According to CH Products, the Mach II and Mach III both provided greater precision and longevity than the Mach I and Mach I+.

Apple 1979-1983 Summagraphics MacTablet
Estimate: $100 - $200

Apple 1979-1983 Summagraphics MacTablet style=A Summagraphics MacTablet, with a connecting adapter. The item was originally developed in 1979 to draw graphics on an Apple II computer.

Summagraphics released a second iteration of the product in 1983, roughly concurrent with the production of the Apple IIe. The user would originally draw or paint images on the tablet with a stylus.

Early Apple Motherboards
Estimate: $100 - $200

Early Apple MotherboardsA group of four interface cards dated between 1978 and 1981, including: one serial interface card (1978); one Disk ][ interface card (1979); one parallel printer interface (1979); and one super serial card (1981).

Apple 1983 Lisa Motherboard
Estimate: $100 - $200

Apple 1983 Lisa Motherboard A motherboard from Apple's LISA computer system. The motherboard features a copyright date of 1982, with several components dated 1983.

Apple 1983 Lisa I Computer
Estimate: $10,000 - $20,000

Apple 1983 Lisa I ComputerA circa 1983 Apple LISA I computer including a keyboard and an original Apple box with a Lisa CRT Magnets Spares Kit (652-4520).

The Lisa, an acronym for "Local Integrated Software Architecture," as well as the name of Steve Jobs' daughter, was first introduced in January 1983 as one of the first commercial personal computers to feature a graphical user interface (GUI) and a mouse. Other notable features included the capacity for up to 2 megabytes of random-access memory (RAM), hard disk drive support, and expansion slots.

In 1982, after being forced off of the "Lisa Project" by Apple's board, Steve Jobs quickly took over the Macintosh project from Jef Raskin, rebranding the Macintosh as a more concentrated version of the original Lisa.

Due to the costly production (approximately $50 million), defective floppy disks, and insufficient software, the Lisa was initially repackaged and sold as the Lisa 2, then discontinued altogether in 1986.

1985 Dayna Communications MacCharlie Computer System
Estimate: $200 - $300

1985 Dayna Communications MacCharlie Computer SystemA 1985 Dayna Communications MacCharlie unit and keyboard with Macintosh Plus (Model No. M0001AP). The MacCharlie was developed by Dayna Communications to allow users to run DOS software for the IBM PC by clipping the MacCharlie onto a Macintosh, an early attempt at PC/Mac compatibility.

Julien's Auctions 
257 N. Canon Drive
Beverly Hills,
CA 90210

Exhibition: Monday, March 27th, 2023 – Thursday, March 30th, 2023
11:00 a.m. – 5:00 p.m. Pacific Time
Free to the public


Thursday, March 30th, 2023
"The Apples"
Session I: 10:00 a.m. Pacific Time

Press Contact

Mozell Miley-Bailey
(646) 653-3105

For hi res images at 300 dpi (and above), please email requests to:


For Inquiries, Please Email or Call 310-836-1818.

Register to bid


Registration is required to bid in this live auction and can be done online before the sale at the Registration page to bid by phone, proxy or online at to bid live online, or by calling (310) 836-1818.


Registration is required to bid in this online exclusive auction and can be done online before the sale at to bid live online, or by calling (310) 836-1818.

Placing Bids


There are four ways to bid in Live Auctions:

  1. Bid with Julien's Auctions online and live in real time at
  2. Bid over the telephone with an auction house representative.
  3. Bid in person in the room at our auction events.
  4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online by visiting


  1. Bid in advance by absentee bid online at
  2. Bid with Julien's Auctions online and live in real time at in lot order on the concluding day of the auction.

Media contact
For hi res images at 300 dpi (and above), please email requests to:

About Julien's Auctions

Julien’s Auctions is the auction house to the stars. Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more.

In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million.

Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to

Connect with Julien’s Auctions at or

Download Press Release as PDF file